H o w can thinking in economic terms help us getting on with decisions in our everyday lives? Can getting more rational help us getting more emotional in the sense of trust? Even if means of transaction may change in the future, EXCHANGE will be a constant player with trust, coincidence and information networks gaining on importance in new economic systems. But what could help us having other people’s interests in view for better moves? Let’s start with new ways of visual language for new ways of thinking. Utopias may come true.