2024. Shine Bright (Like a Worm). Camille Belmin. Photo (c) Lea Fabienne
Shine Bright (Like a Worm)
Mainstream Western culture is saturated with an aesthetic of gloss and shininess that inherently opposes decay or dirt. The
iconization of sleek bodies serves as a tool to attract attention and sell mass-produced consumer goods, holding promises
of success and happiness.
What if living processes such as composting were idolised instead, using a language appropriate to the mass media? What if popular culture could find an obsession with the faeces of worms?
This speculative (composted) advertising campaign promotes decay and compost as critical components of life on earth—a rather obscure process for urbanised societies that should be brought back to the centre of our attention. What are the potentialities and limitations of the language of capital to promote social and ecological transformation? Can the tools of aesthetic enchantment and the visual logic of selling be used in a progressive way to promote greater equality between different life forms?
In collaboration with Janina Weißengruber.
What if living processes such as composting were idolised instead, using a language appropriate to the mass media? What if popular culture could find an obsession with the faeces of worms?
This speculative (composted) advertising campaign promotes decay and compost as critical components of life on earth—a rather obscure process for urbanised societies that should be brought back to the centre of our attention. What are the potentialities and limitations of the language of capital to promote social and ecological transformation? Can the tools of aesthetic enchantment and the visual logic of selling be used in a progressive way to promote greater equality between different life forms?
In collaboration with Janina Weißengruber.
Fact Box
Shine Bright (Like a Worm)
Categories
Date
June 07, 2024
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Students
- Camille Belmin (Exhibiting artist)
Pariticipants
