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Herwig Kopp (b. 1974) is fascinated by grey zones of fiction & reality. He studied at the Academy of Fine Arts in Vienna (New Media, under Peter Kogler and Conceptual Art under Renee Green) as well as organized and completed a new individual inter-disciplinarian study plan called “Cognitive Neuroscience” at the University of Vienna composed of Medicine, Biology, Psychology and Philosophy. Since 2007 he works as a Conceptual Artist, Social Designer and co-founder of ADN - Association of Diversification & Novelty on interaction & learning. He combines Social Art, Transmedia Strategy & Game Design to research societal and personal change in between the Virtual and the Real. His work has been on display internationally in e.g., Mass MoCA (USA), Museum of Contemporary Art Vojvodina (RS), Expo2005 (JP), Mess Hall (USA), Einstein Forum (D), Hebbel am Ufer Theater (D), Österreichisches Kulturforum (USA).