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2022, Installation — shown in FROM THERE THROUGH HERE.
© OU Jiun-You
MAHCT DIHC BESER, 2022
vinyl, site-specific installation
The slogan “MACHT DICH BESSER” from a nutrition supplement store on Praterstraße caught my attention. Based on the slogan, I create these nonwords to form a non-sentence. By priming the process that viewers can correctly recognize these incorrectly spelled words with meanings, those implicit confusions or even senses of deprivations that might usually be triggered by typical motivational texts and contexts are also analogized here.
